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AI Product Designer

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Side By Side

Side By Side

Project Overview

An AI-powered companion platform for older adults (60+) in Hammersmith & Fulham. Through natural conversations with Indi, participants can share their experiences and discover relevant local support for wellbeing, health, loneliness, bereavement, and everyday challenges — in a safe, accessible, and easy-to-use environment.

Client

My Role & Responsibilities

Lead Product Designer & AI Product Specialist — responsible for defining the end-to-end user experience, accessibility strategy, AI conversation flows, and product delivery across the project lifecycle.

Product strategy and experience design

Product strategy and experience

design

User research and workshop insights synthesis

User research and workshop insights

synthesis

Conversational AI journey and interaction design

Conversational AI journey and

interaction design

User flows, wireframes, and prototyping

User flows, wireframes, and

prototyping

Accessibility and WCAG 2.2 AA compliance

Accessibility and WCAG 2.2 AA

compliance

Design system creation and stakeholder collaboration

Design system creation and

stakeholder collaboration

Services

UI/UX Design

AI Experience Design

User Research & Discovery

Conversation Design

Wireframing & Prototyping

Accessibility Design

Design Systems

Product Strategy

The Challenge

Create a digital support platform for older adults (60+) that feels approachable, safe, and human. Many participants may have limited confidence with technology and face challenges such as loneliness, bereavement, health concerns, or practical day-to-day difficulties. The solution needed to encourage open conversation without clinical language, complex forms, or overwhelming interfaces while remaining fully accessible and inclusive.

The Challenge

Create a digital support platform for older adults (60+) that feels approachable, safe, and human. Many participants may have limited confidence with technology and face challenges such as loneliness, bereavement, health concerns, or practical day-to-day difficulties. The solution needed to encourage open conversation without clinical language, complex forms, or overwhelming interfaces while remaining fully accessible and inclusive.

The Solution

Designed an AI-powered companion platform centred around Indi, a conversational assistant that gently guides participants through meaningful check-ins and helps surface relevant local support services. The experience prioritises simplicity, accessibility, and trust through large touch targets, clear navigation, high-contrast visuals, scalable typography, and a warm conversational tone. The platform delivers personalised recommendations and next steps while ensuring a respectful, non-judgemental experience for older adults.

The Solution

Designed an AI-powered companion platform centred around Indi, a conversational assistant that gently guides participants through meaningful check-ins and helps surface relevant local support services. The experience prioritises simplicity, accessibility, and trust through large touch targets, clear navigation, high-contrast visuals, scalable typography, and a warm conversational tone. The platform delivers personalised recommendations and next steps while ensuring a respectful, non-judgemental experience for older adults.

Design system & Interface Design

Designed a scalable and accessible design system tailored for older adults, establishing consistent patterns for typography, colour, spacing, components, and interactions. High-fidelity interfaces were crafted with a focus on simplicity, readability, and trust, ensuring users could comfortably navigate conversations with Indi and access personalised support with confidence.

Design Process

01.

Research

Conducted workshops and stakeholder sessions to understand the needs of older adults (60+) in Hammersmith & Fulham. Explored challenges around loneliness, wellbeing, digital confidence, bereavement, and access to local services. Identified accessibility requirements and opportunities for AI-assisted support.

02.

Define

Defined key user personas, journey maps, and success criteria. Mapped emotional and practical needs across different life situations, ensuring the platform could provide relevant guidance while maintaining a warm, non-clinical experience.

03.

Ideate

Explored conversation flows, support pathways, and interaction models for Indi, the AI companion. Created low-fidelity wireframes and prototypes to simplify navigation, reduce cognitive load, and encourage meaningful engagement.

04.

Validate

Tested prototypes with stakeholders and community representatives to assess usability, accessibility, and conversational tone. Refined content, interaction patterns, and recommendation journeys based on feedback to ensure clarity and trust.

05.

Deliver

Delivered a fully accessible design system, high-fidelity interfaces, and developer-ready specifications. Documented conversation journeys, support recommendation flows, and WCAG 2.2 AA guidelines to ensure a consistent and inclusive user experience.

05.

Deliver

Delivered a fully accessible design system, high-fidelity interfaces, and developer-ready specifications. Documented conversation journeys, support recommendation flows, and WCAG 2.2 AA guidelines to ensure a consistent and inclusive user experience.

Outcomes & Impact

Created an accessible AI-powered companion platform tailored for older adults and community wellbeing initiatives

Created an accessible AI-powered

companion platform tailored for

older adults and community

wellbeing initiatives

Created an accessible AI-powered companion platform tailored for

older adults and community wellbeing initiatives

Enabled personalised support discovery through natural conversations with Indi, reducing barriers to accessing local services

Enabled personalised support

discovery through natural

conversations with Indi, reducing

barriers to accessing local services

Enabled personalised support discovery through natural conversations

with Indi, reducing barriers to accessing local services

Received positive stakeholder feedback for accessibility, simplicity, and human-centred design approach

Received positive stakeholder

feedback for accessibility, simplicity,

and human-centred design approach

Received positive stakeholder feedback for accessibility, simplicity, and

human-centred design approach

Established a scalable design system and conversation framework to support future growth and feature expansion

Established a scalable design system

and conversation framework to

support future growth and feature

expansion

Established a scalable design system and conversation framework to

support future growth and feature expansion

Delivered WCAG 2.2 AA-compliant experiences with inclusive design principles at the core

Delivered WCAG 2.2 AA-compliant

experiences with inclusive design

principles at the core

Delivered WCAG 2.2 AA-compliant experiences with inclusive design

principles at the core

Provided development-ready specifications and workflows, ensuring smooth implementation and reduced rework

Provided development-ready

specifications and workflows,

ensuring smooth implementation

and reduced rework

Provided development-ready specifications and workflows, ensuring

smooth implementation and reduced rework

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CONTACT INFO

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Call me: +91 8870795474 / +91 9080560100

Email: arunprasad061191@gmail.com

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