Arun Prasad — Lead Product Designer

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Lead Product Designer & Product Strategist

PrepAsure

Project Overview

Prep Asure is a healthcare workflow and patient preparation platform that streamlines pre-assessment, clinical review, and care coordination. The platform supports Patients, Doctors, Nurses, Trust Admins, and Super Admins through role-based experiences that improve operational efficiency and informed clinical decision-making.

Client

My Role & Responsibilities

Lead Product Designer & Product Strategist — Responsible for designing end-to-end healthcare experiences across multiple user roles, translating complex workflows into intuitive digital solutions, and supporting product delivery from discovery to implementation.

Product strategy and experience design

Product strategy and experience

design

Multi-role workflow and journey mapping

User research and workshop insights

synthesis

User flows, wireframes, and prototyping

Conversational AI journey and

interaction design

Clinical and administrative workflow design

User flows, wireframes, and

prototyping

Requirements gathering and stakeholder collaboration

Accessibility and WCAG 2.2 AA

compliance

Design system creation and developer handoff

Design system creation and

stakeholder collaboration

User stories and acceptance criteria definition

Design system creation and

stakeholder collaboration

Services

Product Strategy

Healthcare UX Design

Enterprise Product Design

UI/UX Design

Business Analysis

User Journey Mapping

Information Architecture

Workflow Design

Wireframing & Prototyping

Design Systems

Clinical Workflow Design

Stakeholder Workshops

Requirements Definition

User Story & Acceptance Criteria Creation

The Challenge

Create a digital support platform for older adults (60+) that feels approachable, safe, and human. Many participants may have limited confidence with technology and face challenges such as loneliness, bereavement, health concerns, or practical day-to-day difficulties. The solution needed to encourage open conversation without clinical language, complex forms, or overwhelming interfaces while remaining fully accessible and inclusive.

The Challenge

Healthcare organizations often rely on fragmented and manual processes for patient preparation, clinical assessments, and administrative management. Patients face lengthy forms and unclear preparation requirements, while clinicians and administrators struggle with inefficient workflows, data visibility, and coordination across teams. The challenge was to create a unified platform that simplifies these processes for Patients, Doctors, Nurses, Trust Admins, and Super Admins.

The Solution

Designed a role-based healthcare platform that digitizes patient preparation, assessments, clinical reviews, and administrative workflows. The solution streamlines information collection, improves collaboration between healthcare stakeholders, and provides intuitive experiences tailored to each user type. By centralizing workflows and automating key processes, Prep Asure improves operational efficiency, patient readiness, and clinical decision-making.

The Solution

Designed an AI-powered companion platform centred around Indi, a conversational assistant that gently guides participants through meaningful check-ins and helps surface relevant local support services. The experience prioritises simplicity, accessibility, and trust through large touch targets, clear navigation, high-contrast visuals, scalable typography, and a warm conversational tone. The platform delivers personalised recommendations and next steps while ensuring a respectful, non-judgemental experience for older adults.

Design system & Interface Design

Created a scalable and consistent design system to support multiple user roles across the platform. Established reusable components, typography, spacing, form patterns, and interaction guidelines to ensure a cohesive experience across patient, clinician, and administrative interfaces. The system accelerated development while maintaining usability, accessibility, and visual consistency throughout the product.

Design Process

01.

Research

Conducted stakeholder workshops and discovery sessions to understand patient preparation, clinical assessment, and administrative workflows. Identified operational challenges, user needs, and opportunities to improve efficiency across Patients, Doctors, Nurses, Trust Admins, and Super Admins.

02.

Define

Defined user personas, system roles, workflow requirements, and success criteria. Mapped end-to-end journeys for patient onboarding, assessments, clinical reviews, and administrative processes to establish a clear product vision and platform structure.

03.

Ideate

Explored multiple workflow models and role-based experiences to simplify complex healthcare processes. Created user flows, information architecture, wireframes, and interactive prototypes to validate navigation, usability, and task completion across different user groups.

04.

Validate

Reviewed concepts and workflows with stakeholders to ensure alignment with clinical and operational requirements. Iteratively refined user journeys, interfaces, and platform interactions based on feedback, usability considerations, and business objectives.

05.

Deliver

Delivered high-fidelity designs, scalable design systems, developer-ready specifications, user stories, acceptance criteria, and workflow documentation. Collaborated closely with engineering teams to ensure successful implementation across patient, clinician, and administrative portals.

05.

Deliver

Outcomes & Impact

Led the design of a multi-role healthcare ecosystem serving Patients, Clinicians, Trust Admins, and Super Admins

Led the design of a multi-role

healthcare ecosystem serving

Patients, Clinicians, Trust Admins,

and Super Admins

Led the design of a multi-role healthcare ecosystem serving Patients,

Clinicians, Trust Admins, and Super Admins

Transformed complex healthcare workflows into intuitive digital experiences that support operational efficiency

Transformed complex healthcare

workflows into intuitive digital

experiences that support

operational efficiency

Transformed complex healthcare workflows into intuitive digital experiences

that support operational efficiency

Delivered scalable design systems, workflow frameworks, and implementation-ready product specifications

Delivered scalable design systems,

workflow frameworks, and

implementation-ready product

specifications

Delivered scalable design systems, workflow frameworks, and

implementation-ready product specifications

Established standardized user journeys and interaction patterns across multiple platform modules

Established standardized user

journeys and interaction patterns

across multiple platform modules

Established standardized user journeys and interaction patterns across

multiple platform modules

Facilitated stakeholder alignment through workshops, workflow mapping, and requirement definition

Facilitated stakeholder alignment

through workshops, workflow

mapping, and requirement

definition

Facilitated stakeholder alignment through workshops, workflow mapping,

and requirement definition

Contributed to successful product delivery through close collaboration with business and engineering teams

Provided development-ready

specifications and workflows,

ensuring smooth implementation

and reduced rework

Contributed to successful product delivery through close collaboration

with business and engineering teams

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CONTACT INFO

Get in Touch.

Message

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Call me: +91 8870795474 / +91 9080560100

Email: arunprasad061191@gmail.com

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